DECADE OF DRIP
Social Media Strategy, Photography
THE CLIENT: Tailored Coffee for Allen Hall Advertising
THE ASK: Reconnect college students with Tailored Coffee
THE OUTPUT: A campaign aimed at reminding students that Tailored is an experience worth showing up for. All while marking the brand’s 10-year anniversary.
The client wanted their feed to feel warm, relatable, and true to who they are. To capture that feeling, I brought my camera into Tailored early one Friday morning and documented the space as it naturally came to life.
Through mood boards, mockups, and extensive brainstorming, we transformed the account into a more cohesive, engaging platform with a clear visual identity.
For their 10th anniversary, we created the “Decade of Drip” campaign- an integrated rollout of social and physical brand elements, including vinyls, mirrors, stickers, and custom graphics.
On May 3, 2024, Tailored opened its doors at 7:00 AM with free drip coffee, balloons, A-frames, and crayon creations, inviting the community to celebrate the brand’s 10th birthday.
SOCIAL STRATEGY/PHOTOGRAPHY: ELIOT CORRELL
PRODUCER: SALLY FINNIN
COPY: BELLA BRICK
ART DIRECTION: CHASE TRAVIS & ZOE KERSTEN
DESIGN: KAIA MIKULKA, MADELINE DUNLAP, ELLIE NICOLL
ACCOUNT MANAGEMENT: GEORGIA KARAM, BELLA BRICK
STRATEGY: MELINA STICH
MEDIA PLANNING: KAY PETERS