Decade of drip
Social Media Strategy, Photography
THE CLIENT: Tailored Coffee for Allen Hall Advertising
THE OUTPUT: Made them stand out by reminding students that Tailored is more than a coffee shop; it’s an experience too good to miss out on. Promoted and celebrated their 10 year anniversary.
I was brought onto the team in February 2024 as a social media strategist. Their instagram was lacking cohesiveness, engagement, and identity. So we changed that with mood boards, mockups, and countless brainstorming sessions.
The client wanted a feed that showed who they were in a way that was relatable and warm. I grabbed my camera and went into Tailored on an early Friday morning to capture that very feeling.
To celebrate their 10 year anniversary, we planned and launched the “Decade of Drip” campaign, with a promotional event including various physical adverts and executions. Social graphics, vinyls, mirrors, stickers, and more.
On May 3rd, 2024, we opened Tailored at 7:00 am with free drip coffee, balloons, A-frames, and crayon creations to celebrate our client’s 10th birthday.
SOCIAL STRATEGY/PHOTOGRAPHY: ELIOT CORRELL
PRODUCER: SALLY FINNIN
COPY: BELLA BRICK
ART DIRECTION: CHASE TRAVIS & ZOE KERSTEN
DESIGN: KAIA MIKULKA, MADELINE DUNLAP, ELLIE NICOLL
ACCOUNT MANAGEMENT: GEORGIA KARAM, BELLA BRICK
STRATEGY: MELINA STICH
MEDIA PLANNING: KAY PETERS