DECADE OF DRIP
Social Media Strategy, Photography
THE CLIENT: Tailored Coffee for Allen Hall Advertising
THE ASK: Reconnect college students with Tailored Coffee
THE OUTPUT: A campaign aimed at reminding students that Tailored is an experience worth showing up for. All while marking the brand’s 10-year anniversary.
I joined the team in February 2024 as a Social Media Strategist, helping redefine their Instagram presence. Through mood boards, mockups, and extensive brainstorming, we transformed the account into a more cohesive, engaging platform with a clear visual identity.
The client wanted their feed to feel warm, relatable, and true to who they are. To capture that feeling, I brought my camera into Tailored early one Friday morning and documented the space as it naturally came to life.
For their 10-year anniversary, we created the “Decade of Drip” campaign- an integrated rollout of social and physical brand elements including vinyls, mirrors, stickers, and custom graphics.
On May 3, 2024, Tailored opened its doors at 7:00 AM with free drip coffee, balloons, A-frames, and crayon creations, inviting the community to celebrate the brand’s 10th birthday.
SOCIAL STRATEGY/PHOTOGRAPHY: ELIOT CORRELL
PRODUCER: SALLY FINNIN
COPY: BELLA BRICK
ART DIRECTION: CHASE TRAVIS & ZOE KERSTEN
DESIGN: KAIA MIKULKA, MADELINE DUNLAP, ELLIE NICOLL
ACCOUNT MANAGEMENT: GEORGIA KARAM, BELLA BRICK
STRATEGY: MELINA STICH
MEDIA PLANNING: KAY PETERS