Bitters & Beans
ROLES: Art Direction, Design, Strategy, Copywriting
THE CLIENT: The Human Bean coffee shop (THB)
THE ASK: Develop a strategy and campaign to help The Human Bean appeal to a new audience and stand out from other drive-thru coffee chains.
For the art direction of campaign, I wanted to go with warmer tones to distinguish from other popular chains (Dutch Bros, Starbucks, etc.). Grain, wheat paste posters, and a flash photography look gives THB an authentic feel and aims to a younger audience of consumers.
Promotional posters, wheat paste advertisements, promoting “Drip & Sip” bar pop up event.
Traditional Executions
Promotional coasters for popup with tagline “You know what you need to wind down. We know what you need to wake up.” Back features “free coffee” token and menu QR.
Non-Traditional Executions
Social Executions
The bar popup. Promotional posters for discounted cocktails with the tagline, “brewed with our beans, fuels connection”. Various cocktail offerings, discounted house beer.
