BITTERS & BEANS
Art Direction, Design, Copywriting
THE CLIENT: The Human Bean Coffee (for my class project)
THE ASK: In a state dominated by drive-through coffee chains, how can The Human Bean stand out as more than just another stop for coffee?
THE OUTPUT: A campaign designed to incentivize younger, employed consumers to attend a local bar pop-up in Portland, Oregon, featuring both alcoholic beverages and coffee.
Target Audience: Tired and irritated 20/30 year olds battling a caffeine addiction and longing for human connections. Oh, and they love to get a drink after work…
Creative Concepts: Traditional/non-traditional promotional executions and social executions in the form of a local bar pop-up.
CONCEPTING
(doodles, moodboards, etc.)
EXECUTIONS
(posters, coasters, cold brew, etc.)
Rontom’s Bar is a well-loved and well-known bar in Portland, Oregon. I focused on a collaborative bar pop-up with the Human Bean, serving both coffee and alcohol, giving consumers an option to enjoy conversations (or complaints) over the drink of their choice.
