Art Direction, Design, Copywriting
BITTERS & BEANS
THE CLIENT: The Human Bean (for my class project)
THE CHALLENGE: Oregon is full of drive-through coffee chains. How do I make The Human Bean bigger than that?
THE SOLUTION: Mock up a campaign to appeal to a new audience by incentivizing younger employed consumers to participate in a local bar pop-up in Portland, Oregon, serving both alcoholic drinks and coffee.
Target Audience: Tired and irritated 20/30 year olds battling a caffeine addiction and longing for human connections. Oh and they love to get a drink after work.
Creative Concepts: 20 year olds love to drink anything from a can, especially if there’s color and variety. I focused on two hard cold brew coffees with flavors like mocha and vanilla, focusing on the concept “wake up to wind down”.
Rontom’s Bar is a well-loved and well-known bar in Portland, Oregon. I decided to focus on a bar pop-up as a collaboration with the Human Bean, serving both coffee and alcohol, giving consumers an option to enjoy conversations (or complaints) over the drink of their choice.
