UO HOCKEY
Creative Producer/Content Creator
THE CLIENT: UO Hockey Club for Allen Hall Advertising
THE CHALLENGE: It’s no secret that University of Oregon is known for some big-name sports. Game days are consequential. The tailgates, the people, the energy, and the atmosphere. How do we create that for Hockey?
THE RESULT: Promoting watch parties at our favorite college bar, Rennie’s Landing.
As a creative producer, I took on the role of curating various content in order to promote the team’s events on their social media platforms. This includes videography, photography, audio, and the creation of various short-form videos.
Social Media Executions
PRODUCERS: ELIOT CORRELL, SHYLA OQUIRA
DESIGN: STELLA RANELLETTI
ART DIRECTION: SYDNEY TALL
COPY: BELLA BRICK
ACCOUNT MANAGEMENT: CARA THOMPSON & ELLIE SIEDELMAN
PROJECT MANAGEMENT: MAREN FULLERTON & RILEY BLAIR
STRATEGY: RUBY WACHS & SARITA SHARMA
MEDIA PLANNING: JULIA GOLDIN