somuchlove
Director of Art Direction & Photography
THE CLIENT: SoMuchLove; the creative collective focused on bringing artists together to spread love.
THE OUTPUT: Made something bigger than a streetwear brand. Executed launch parties, promotional shoots, popup fundraisers, and various brand collaborations.
ˏˋ°•*⁀➷ somuchlove
My first meeting with SML, I knew it was special and that these people were making art in a way I hadn’t seen before. We took inspiration from American streetwear brands, 90’s fashion, and warehouse aesthetics. This resulted in weekly meetings for brainstorming, countless mood boards, mind maps, and shot lists.
I directed and shot for both volumes of the line releases.
After the product shoots, we wanted to do more. We wanted to showcase an event that brought people together while simultaneously promoted the launch of the clothing line.
“SOACHELLA”: a house show gathering six local bands and a crowd of listeners. A lot of planning, designing, organizing, and love went into this day. From concept to completion, I filmed and photographed the event alongside several other creatives.
promotional photography⋆.ೃ࿔*:･
promotional mockups ⋆.ೃ࿔*:･
