sOMUCHLOVE
Director of Art Direction & Photography
THE CLIENT: SoMuchLove; the creative collective focused on bringing artists together to spread love.
THE OUTPUT: Launched an identity bigger than a streetwear brand. Executed launch parties, promotional shoots, popup fundraisers, and various brand collaborations.
ˏˋ°•*⁀➷ somuchlove
I joined SML in the early stages in 2024. When developing the visual identity, we took inspiration from American streetwear brands, 90’s fashion, and warehouse aesthetics. I directed and shot for the first two volumes of the line releases. I focused on their signature red coloring while highlighting green and warm tones to emulate a grunge 90’s allure.
“SOACHELLA”: a house show gathering six local bands and a crowd of listeners. A lot of planning, designing, organizing, and love went into this day. From concept to completion, I filmed and photographed the event alongside several other creatives.
