sOMUCHLOVE
Director of Art Direction & Photography
THE CLIENT: SoMuchLove; the creative collective focused on bringing artists together to spread love.
THE ASK: Build a visual identity for the brand.
THE OUTPUT: Developed an identity that lived beyond the product, activating the brand through launch parties, editorial shoots, pop-up fundraisers, and collaborative partnerships.
ˏˋ°•*⁀➷ somuchlove
I joined SML in 2024 during the brand’s early development to help shape their visual identity. Inspired by American streetwear, ’90s fashion, and warehouse culture, I art directed and photographed the first two line releases, centering the brand’s signature red while incorporating green and warm tones to create a grunge-leaning ’90s aesthetic.
Promotional Content: AD + Photo
“SOACHELLA” was a house show featuring six local bands and a full crowd of listeners. From months of concepts to one day of execution, I helped plan and organize the event, later documenting the night through photography and video alongside a group of creatives.
